Tuesday, November 26, 2013

marketing plan



My Marketing plan

Ø Create a website that outlines the talking points and details the support for those talking points.
o   Connect the website to the Facebook page by discussing the webpage topics on the Facebook page.
o   Create a blog that seeks reader/viewer response
Ø Create and promote an organization that absorbs/reviews/revises the mission of the webpage.
Ø Link with veteran’s organizations’ and military units’ websites.
Ø To make my page compelling—
o   Use pictures & film
o   Discuss the potential effects that media coverage had/has on PTSD
o   Add links to items of interest to military and ex-military personnel
Ø Develop and revise additional plans to create interest in the project.

Monday, November 18, 2013

On Vietnamization




No doubt, most (American) Vietnam combat veterans, recall the ARVN (Army of the Republic of Vietnam, or the South Vietnamese army) as corrupt, lazy and unwilling to fight.


I vividly recall the sight of ARVN M-16s held over several ARVN troops’ shoulders, one hand on the barrel and the other holding their buddy's hand. Our tracks were lined up six abreast as we rolled slowly behind this company of ARVN troops who looked like they were on a picnic.

Yes I know, this is not 6 abreast.

Our platoon was following a fresh, heavily traveled trail that the roan plows uncovered. Most of the battalion was guarding the roan plow ops from strategic locations in or near a Michelin rubber plantation. An NVA division was known to have moved into that area during the previous few days.

On the intercom, our platoon discussed whether or not to shoot through the ARVN if the NVA popped up and these ‘picnickers’ didn’t get out of the way. Lucky, I guess, we didn’t find anything significant that day. It’s one less bad memory to keep me awake at night.




As it turns out, the ARVN simply lacked proper motivation.

According to all reports the corruption didn’t go away, but the Americans were doing just that ... going away. Entire divisions were being redeployed, either home or to Europe.

Once the ARVN soldiers realized the Americans were indeed going to go home, the South Vietnamese realized they had a choice between fighting and becoming communist.

So believe it or not, about 1970 or '71 depending on the unit, the ARVN troops became properly motivated. They actually did form themselves into a moderately disciplined fighting force by 1972.

The defeat of the NVA’s 1972 Spring Offensive demonstrates this. During one discussion, I heard a voice object to the use of the term “defeat” so perhaps a more accurate way to say it is ... the decimation of the North Vietnamese Army during the 1972 Spring Offensive demonstrates that the ARVN could fight if properly motivated. 
 
Besides being driven back to their starting point, (give or take) the North Vietnamese lost 100,000 KIA compared to the ARVN’s loss of 25,000.

Were there setbacks? Yes. Did they have trouble overcoming the enemy? Of course they did. Twenty-five thousand KIA, that’s some darn heavy fighting. Glad I wasn’t there for that one.

Someone else said “with American air power” ... yes and we fight with American air power, too ... so that’s not really a relevant issue.

What happened in 1975? 

The fall of Saigon is a long story that includes corruption, paranoia and politicians with unsound agendas. I will save that for a different chapter (also see PS below). 

But just because Saigon fell two years later does not mean the ARVN were not ready when we left in 1973. They were. 

The U.S. accomplished its objective for sending combat troops to Vietnam.

When Kissinger signed the peace treaty in 1973 it was because the main U.S. objectives for sending combat troops to Vietnam were accomplished. That is ... to shore up the South Vietnamese government & to train and build the ARVN until they became a viable fighting force.

That happened. Vietnamization was the main strategy that accomplished the task. When the ARVN took over the war in 1972 they were a well-equipped 1.1 million-man army that demonstrated in combat their capability to repel a full-fledged invasion.

The fact that the media claimed Vietnamization to be a failure is a concrete demonstration of the way in which the media tweaked some facts and ignored many others to fool us into believing their defeatist rhetoric. Positive news was ignored or twisted to appear negative. Negative news was overemphasized.

Ladies and Gentlemen, U.S. soldiers did not loose that war. The U.S. media lost that war, or at least they made a significant contribution. The writings of the Communist players are full of their bragging about how they manipulated the U.S. media to their own ends. 
Perhaps there should be a monument to Walter Cronkite in Hanoi.


The 58,178 (plus) brave American soldiers who died during the Vietnam War do not deserve to have their names tainted with a defeat they did not earn. They fought bravely and the Allies were winning when the Paris Accords were signed. 


A peace treaty is supposed to be the end of a war. The fact that both the North and South Vietnamese broke the treaty numerous times after the Paris Accords were signed, has no effect (or shouldn't have) on the valiant sacrifice of these brave men.

Early in the War, the North was adamant that there would be no peace treaty. The North signed the Paris Accords because they were losing and they knew it. 

The treaty was their only salvation. They didn’t admit it, of course. That was part of their strategy. But the Communists were losing and they knew it.

The defeat, that is the fall of Saigon, came almost 3 years after the U.S. combat forces left the theater. Other than civilian contractors acting as military and logistics advisers, American troops played no part in defending South Vietnam in the 1975 invasion.

It is time to set the record straight. Those names on that Wall demand accuracy in our history. Stop the lies and squelch the myths. The South Vietnamese lost the Vietnam War, not the U.S. Especially not the American soldiers.


PS: 
You can blame Congress for not passing the emergency funding in time if you like, but when Saigon fell, there were still millions of unused dollars in the South Vietnamese Government’s U.S. bank accounts. It wasn’t the lack of funds that caused Saigon to fall. 



The South Vietnamese Government panicked at the anticipation of a lack of funds. 

President Thieu's panic caused the fatal decision to withdraw his forces to the III and IV Corps areas. And that, my friends, was the beginning of the very rapid end.

Thursday, November 7, 2013

Sustainabillity


Equitable business



I wasn’t sure whether to attack this in light of how the costs of recycling and other green measures can be equitably shared among the businesses that share in the profits made from the product contained in the package; or see it as an opportunity to present an idea I have long had for equitable business sharing of the wealth with the working man who produces the profits. Don’t think this is some form of communism. It is not. It potentially is capitalism at its best, since efficiency, productivity and employee moral are simultaneously and substantially increased. Not an easy thing to do is today's business world.

Here’s the quick picture. Each permanent employee of the company will own his or her station for the shift or time period he or she works. Not only does he or she receive a wage, but also quarterly when dividends are distributed he or she will receive the dividend corresponding to his/her share of the company.

The business share is not free. A portion of the business, that equates to the labor costs calculated as a percent of gross sales, is sold. That portion is divided equitably into stations based on the number of permanent employees and the importance of each position.


The new owner/employee is required to purchase his/her station, but this is done with an affordable payment plan via a payroll deduction. Generally, a raise accompanies the ‘hiring on’[1] of a temporary worker. The payment would correspond to a part of that raise so that the new worker does not feel the pinch of the payment.

If a worker leaves the company, the ownership share becomes a severance package. If he/she fails to stay with the company long enough to pay off the station, the payments made to that point are returned as the severance package. (...or a part of the package if circumstances warrant a larger severance.)

The aspects of this program that assist sustainability are:

Ø That all employees become cost conscious. Any waste of time or resources directly affects each employee’s bottom line. Efficiency is increased and waste is reduced.
Ø Complacency is replaced by ambitious attitudes promoting an increase in productivity.
o   Productivity increase is a consequence of each person doing a better job due to both pride of ownership and a desire to increase one’s bottom line.
Ø Increased productivity translates to increased profit share as a larger percent of the gross sales. Thus while owning a smaller portion of the actual business, the main owner potentially receives a greater profit.  


This adds to the sustainability of the city in at least three ways: 

Ø Satisfied and empowered employees create stable and efficient organizations, efficiency and stability assist sustainability.
Ø Sustainability of the organization/company helps stabilize the community ... a community of sustainable companies provides a powerful base for a sustainable community
Ø Less waste being created relieves City waste management facilities. 
Ø It’s fun to work when you know you get a piece of the action.

 
Use of Social Media: For this idea to work effectively social media needs to be employed to push this principle. The more people become aware that there is a viable alternative to the current employee/employer condition (an alternative that is potentially is lucrative for both employee and employer) the more people become dissatisfied with the current system. This in turn can create a movement for experimentation and change where the idea can emerge, be developed, and tested.



Using Social Media, results of the experimentation can be disseminated to a far wider audience. Each member of this far wider audience can interact with the others in the system submitting ideas, relating experiences, and making suggestions that contribute, not only to the body of knowledge, but to the improvement of the system on a sustainable basis.




[1] The process of making a permanent employee out of a temporary one.